TWO MINDS, ONE DEFIANT VISION

PRYST didn’t start in a boardroom. It began with a conversation—between two people who didn’t see perfume as a product, but as a point of view. They met at a moment when fragrance in Indonesia felt predictable. Safe blends. Familiar names. Beauty in a box. But where others saw a functioning market, they saw a missed opportunity—for emotion, for edge, for meaning.

What united them wasn’t pedigree or industry clout, but a shared instinct: to question the obvious and create from the gut. They believed perfume could do more than smell nice—it could speak, disrupt, even provoke.

So in 2023, they set out on an audacious journey—to craft a perfume unlike any other. For them, it wasn’t just about creating a fragrance; it was about building a legacy. They knew this vision would take time because they weren’t willing to compromise.

Boldness, uniqueness, and exceptional craftsmanship became their guiding principles.

They searched for an Indonesian perfumer who could visualize their dream—not to follow trends, but to chart a new direction. Something that sparks curiosity, stirs excitement, and makes your heart beat a little faster.

And so every bottle of PRYST became the result of meticulous dedication and an unyielding commitment to excellence. The scents are masterfully blended by an Indonesian Master Perfumer, each note capturing the essence of individuality and daring. The brass labels, forged by blacksmiths in Kudus, tell stories of heritage meeting modern audacity. Even the packaging—crafted by paper artisans in Bekasi—and the bottles—sourced from a trusted Indonesian company—reflect their pledge to honor and support local expertise.

It took time to bring PRYST to life because perfection is not rushed. Every element was made to be a bold statement, a celebration of the extraordinary craftsmanship that Indonesia has to offer.

PRYST is more than a fragrance. It is a creative rebellion, a culmination of countless hours, infinite passion, and a relentless pursuit of something truly unique. It is a call to bravery, a tribute to the bold, and a legacy of Indonesian mastery—for those who don’t just want to wear a scent, but to say something with it.